Why the dragon?
Why did we choose the dragon logo?
- A symbol that spans civilizations
The dragon has long represented power and wisdom in cultures around the world: in China it is a symbol of prosperity and good fortune, in Europe a protector of treasures, and in the Middle East a legend of protection and immortality.
- Inspiration that transcends time
The dragon had a strong presence in ancient myths, from Mesopotamia to the Mayan civilizations, and even after the development of nations, it remained a source of inspiration for stories, arts, and innovation in every era.
- Echo of Capri Island
In the imagination of the people of the Mediterranean, the dragon was associated with the island's caves and the mystery of the sea crevices, and its existence was a natural extension of the spirit of the place that Capri draws inspiration from.
- Capri was founded in 1995 with a contemporary touch.
Since its beginnings in 1995, Capri has linked the fragrance of the past with the elegance of the present, today offering fragrance compositions that pulsate with Italian heritage and the spirit of the Arabian desert.
- An embodiment of passion and strength
As the dragon is said to rise from its ashes, we at Capri draw upon an unquenchable passion; every spray of perfume carries a story of continuous creativity and a new ignition of the senses.
- A slogan that stems from our identity
The dragon is not just a mythical symbol, but a reflection of our identity: boldness in innovation, loyalty to authenticity, and a desire to continue shining through the ages.